The pioneering production process embraces circular economy principles, recycling waste material into dependable, high-quality, sustainable plant nutrition products with a low carbon footprint. Puraloop® 38, the first product in the range, has a low product carbon footprint (PCF) of 0.406 kg CO2e per kg of product.
Rigorous quality control ensures that Pura products are totally safe for use on all crops and are fully compliant with EU fertilizer regulations. All products are extensively tested in agronomic trials to prove they deliver performance comparable to conventional fertilizers, with the added benefit of contributing to global efforts to reduce waste and conserve resources.
In recognition of its innovative approach, Puraloop® was awarded the European Responsible Care® Award from the European Chemical Industry Council (Cefic) in 2024 for promoting a circular economy and building a sustainable future for agriculture.
Pura fertilizers are ideal for direct soil application and can be used in blends and compound fertilizers. Discover the potential of recycled fertilizers with Pura.
Puraloop® 38 is a high-quality phosphorus fertilizer which utilizes recycled materials to deliver double-action phosphorus for improved phosphorus use efficiency.
Discover informative resources and insights
This brand is suitable for all types of crops, such as:
Everything you need to know about alfalfa fertilization, best practice, suitable products, field trials and more.
Everything you need to know about oilseed rape (or canola, Brassica napus L.) fertilization, best practice, suitable products, field trials and more.
Everything you need to know about wheat fertilization, best practice, suitable products, field trials and more
Everything you need to know about soybean fertilization, best practice, suitable products, field trials and more.
Everything you need to know about coffee fertilization, best practice, suitable products, field trials and more.
Frequently asked questions we received from farmers
Pura specializes in a range of eco-friendly fertilizers made from recycled sources, focusing on sustainability and efficiency across key nutrients
Pura fertilizers offer innovative formulations that are immediately available and also root-activated, enhancing nutrient use efficiency in crops.
By recycling essential nutrients and reducing global waste, Pura fertilizers help minimize environmental impact and promote sustainable agriculture.
Yes, Pura fertilizers can be directly applied to the soil or used as replacements in blends, effectively substituting traditional fertilizers and supporting sustainable practices.
Pura products undergo rigorous agronomic trials to ensure they perform as well or better than traditional fertilizers under various soil conditions.
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