What is Easy-Rec Technology
In a market where trust and authenticity matter more than ever, ICL has introduced Easy-Rec Technology – a simple yet powerful innovation that adds a distinctive, pleasant fragrance to a fertilizer formulation, making it easily identifiable at the point of use. This unique scent acts as a built-in quality marker, giving users immediate reassurance that they are applying a high-quality, original ICL product.
Why Easy-Rec Matters
- Instant Product Recognition – The fragrance helps users quickly distinguish ICL fertilizers from imitations or generic alternatives.
- Enhanced Brand Trust – Easy-Rec reinforces ICL’s commitment to transparency, quality, and customer confidence.
- No Impact on Performance – The added fragrance is non-intrusive and does not affect the fertilizer’s nutrient content, solubility, or application performance.
Supporting Smarter, Safer Agriculture
Easy-Rec Technology is part of ICL’s broader mission to deliver innovative, user-friendly solutions that support modern agriculture. By making product identification easier and more reliable, Easy-Rec helps reduce application errors and ensures that growers get the performance and consistency they expect from ICL.
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